1.Which one of the following comes first in the process of marketing information system?
A. Identifying the information required B. Distributing and using Information C. Assessing information needs D. Information analysis E. None of the above 2.Miss Elsa tends to buy various brands of bath soap. She has never been loyal to a specific brand: thus, she buys a lot of brands every time. Miss Elsa is showing: * A. Variety seeking buying behavior B. Dissonance reducing buying behavior C. Complex buying behavior D. Habitual buying behavior E. None of the above 3.Which of the following statements is correct? * A. Marketing is the term used to refer only the sales function within a firm B. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. C. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole D. Marketing managers don’t usually get involved in production or distribution decisions E. None of the above 4.A company has acquired information about the customer brand preference from company’s sales force. Which technique is possible? * A. Internal data B. Intelligence C. Specialty line research firm D. Syndicate research firm E. None of the above 5.Ethio-telecom has decided to stop sales of any more SIM cards for customers and reduce the daily promotion since the numbers of its customers are over its capacity, until the network expansion is completed. Which of the following is correct? * A. Negative demand B. No demand C. Latent demand D. Overfull demand E. None of the above 6.The ration between all the benefit and all the cost of marketing offer relative to competitors offers is * A. Customer satisfaction B. Exchange & Relationship C. Customer value D. Customer demand